It is an initiative by Martechvibe in association with WebEngage.
An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised companies using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive and closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The boardroom encourages frank discussions amongst peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders to explore insights, ideas, and best practices.
The marketing industry in the Middle East is undergoing a significant change as a result of the increasing adoption of digital technologies. According to a report by Forrester, digital penetration in the Middle East is expected to reach 80% by 2025, and businesses are looking to leverage this trend to boost customer engagement and revenue growth. As a result, businesses are looking for new ways to reach and engage with their customers. One approach that is gaining popularity is retention marketing.
Retention marketing is focused on keeping existing customers engaged and loyal to a brand. This can be done through various methods such as personalization, data analytics, and the use of mobile and social media. By retaining customers, businesses can save money and resources that would otherwise be spent on acquiring new customers. Speaking of retention marketing through an increasingly personalized approach, another report by McKinsey shows that data privacy and security has become an important concern for businesses in the Middle East. With increasing regulations in place, companies must ensure that their marketing strategies comply with these rules to protect customer data.
Overall, the digitalization of the Middle East presents both opportunities and challenges for businesses in the region. By focusing on retention marketing and data privacy, companies can take advantage of the trend and stay ahead of the competition.
In this boardroom edition, we learn how marketers are using technology to implement engagement strategies that are supported by data and automate tasks using an omnichannel campaign orchestrator so that insights can be applied to decisions being made in real time.