It is an initiative by Martechvibe in association with Tealium. An in-person boardroom edition specially designed to engage select marketing and technology leaders who have transformed businesses and especially Customer Experience using technology as a catalyst. The event focuses on a group of carefully selected leaders, bringing them together to participate in an exclusive and closed-door session. The selected professionals bring varied perspectives, experience and domain knowledge. There is one thing they all have in common – a shared vision of leveraging technology to transform businesses. The boardroom encourages open discussions between peers resulting in a better strategy roadmap for organisations. These boardrooms form a community of like-minded business leaders in the age of building community-based resources. As data sources and usage grow, it’s essential for organisations to detect, mitigate and minimise the risk associated with sharing first party data across the technology stack. Customer data is essential to delivering an exceptional customer experience. So, marketers would do well to consider infrastructures and tools that support privacy and compliance by design. Your customer data comes from any and many sources (web, mobile applications, IoT, servers, kiosks, and offline sources). Imagine the ease of use for your teams, if you had one place to collect it, clean and organise, and activate it across all the marketing and analytics tools you use to power customer-first experiences. To achieve this, marketers need greater visibility and control over the data supply chain. This means utilising the tools, infrastructure, and adopted practices to be confident that the data is trustworthy and protected by the most stringent requirements. On the flip side, unmanaged tags or data that does not follow standardised data definitions, can make it difficult to control the exchange of potentially sensitive information. It can get increasingly complex for multi-national organisations that must keep track of and comply with the latest privacy protection standards and regulations across the world. The benefits for using a sound data layer approach to data collection are many; operational efficiency, brand trust, enhanced engagement and compliance confidence are just the beginning.
Harnessing Data in a Privacy-Led Future
What is a C-Suite Boardroom?
About this Edition
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