It is an initiative by Martechvibe in association with WebEngage.
An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised companies using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive and closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods.
The boardroom encourages frank discussions amongst peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders to explore insights, ideas and best practices.
According to a recent McKinsey survey, Middle Eastern consumers have similar levels of digital adoption to those in top European and North American economies, and they now expect brands to provide individualized experiences. This has a direct effect on customer happiness, which is shown in repeat business as well as in how customers talk about the company on social media. When faced with shortages or if the experience is below par, more than 50% of consumers would move to a different product, brand, or store, according to another study report. Businesses are under pressure from macroeconomic causes, which makes value creation through client loyalty necessary.
This has been driving brands to increasingly use technology to deliver personalised experiences to customers through intelligent engagement. This can involve using data and analytics to understand individual customer preferences and behavior, and then using that information to tailor communications and interactions.
An example of real-time omnichannel interactions with prior knowledge of customer history and preferences might be: a brand using data from a customer’s past purchases or browsing history to make personalised product recommendations, or use data on a customer’s location to send targeted promotions. Additionally, many brands are using artificial intelligence (AI) and machine learning (ML) to power personalised experiences, such as chatbots that can understand natural language and respond to customer inquiries in a more human-like way.
Overall, the goal of using intelligent engagement to deliver personalised experiences is to create more meaningful and valuable interactions with customers, which can lead to increased brand loyalty and sales.
In this boardroom edition, we learn how marketers are using technology to implement engagement strategies that are supported by data and automate tasks using an omnichannel campaign orchestrator so that insights can be applied to decisions being made in real time.