It is an initiative by Martechvibe in association with WebEngage.
An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session.
The Middle East is a digital hotspot. With a majority of customers from Europe and North America, regional brands are actively embracing emerging technology trends to stay competitive in global markets. Businesses may efficiently communicate with their customers through a variety of channels on a regular basis. This consists of emails, SMS, web and mobile push, in-app messages, and other communication methods. For the evolved, hyper-connected consumer of today, these are the key components of user engagement. But for companies trying to connect with and engage these clients, this may create both opportunities and challenges. It takes skills for a CX leader l to develop a successful cross-channel marketing plan with seamless execution. It necessitates a thorough comprehension of the target audience, the right distribution methods, content that will appeal to them, and a way to measure success.