Martech Huddle - Boosting App Adoption: Converting Mobile Web Users Strategically

Exclusive C-Suite Boardroom

Boosting App Adoption: Converting Mobile Web Users Strategically | 16th February 2023 ( 5:30 to 8:30 pm ) Address Dubai Marina | UAE

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Boosting App Adoption: Converting Mobile Web Users Strategically

What is a C-Suite Boardroom?

It is an initiative by Martechvibe in association with Branch.

An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised companies using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive and closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods.The boardroom encourages frank discussions amongst peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders to explore insights, ideas and best practices.

About this Edition

In today’s fast-paced world, automation is becoming more and more prevalent in businesses of all sizes and industries. As a result, it is crucial for companies to deliver a seamless and personalized user experience to their buyers. One way to achieve this is by understanding where and when your users are willing to make a purchase.

One key factor to consider is whether your user is accessing your company’s products or services through a mobile app or through a web browser. Studies have shown that users who engage with a business through a mobile app are more likely to be retained as customers and to make purchases compared to those who engage through a web browser. Specifically, users who access a business through a mobile app are two times more likely to be retained and three times more likely to make a purchase.

To take advantage of this trend, companies should focus on strategies that encourage users to download and use their mobile app. This could include providing exclusive deals or discounts for app users, offering a streamlined and user-friendly app experience, or using push notifications to keep users engaged and informed about new products or deals. In addition, companies should also consider the specific needs and preferences of their target audience when developing their mobile app strategy. For example, if your target audience is primarily made up of busy professionals, you may want to focus on developing a mobile app that is easy to use and navigate on-the-go.

Overall, in a world of automation, it is essential for companies to deliver the right user experience to their buyers and understand where they are most likely to make a purchase. By focusing on strategies that encourage users to engage with your business through a mobile app, companies can increase retention and boost sales – and that is exactly what we focus on, in this boardroom edition.


05:30 PM
Welcome & Networking

06:20 PM
Welcome Address by Martechvibe
06:25 PM
Opening Remarks by Branch
06:30 PM
Discussion Starts
07:20 PM
Outlook of the Leaders and Session Highlights
07:30 PM
End of discussion followed by Dinner & Networking


Address Dubai Marina | UAE

Al Marsa Street, 66, Dubai Marina
Address Dubai Marina is directly linked to the Dubai Marina Mall, while the beach is nearby.

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