Paul Wright

Managing Director UK, FR, ME & Turkey at AppsFlyer

Paul Wright

Articles

In the ‘NOW’ Era, Marketers Should Prioritise Payback Periods and Cashflow

Paul Wright

November 02, 2023

Maximising Mobile App Engagement Through Overlooked SEO Techniques

Paul Wright

October 10, 2023

How Marketers Can Optimise Their CTV Ad Campaigns

Paul Wright

March 03, 2023

Place Your Mobile App In A League Of Its Own During The Qatar World Cup

Paul Wright

December 01, 2022

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Latest Stories

Experiencing the Brand Doesn't Stop at Buying a Product

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WPP and Google Cloud Partner to Redefine Marketing

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Nothing Unveils Latest Features with ChatGPT Integrations

a day ago Through the new integration, users with the latest Nothing OS and ChatGPT installed on their Nothing phones will be able to pinch-to-speak to the most popular consumer AI tool in the world directly from Nothing earbuds.

ViewSonic Partners with FATE Esports

a day ago Through this partnership, ViewSonic will equip FATE's esports facility in Amman, Jordan, with premium gaming monitors that will enhance performance for global players and support their participation in various gaming events.

How to Retain Customers who Download Apps during Ramadan?

2 days ago With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

GrowthLoop and TransUnion Partner to Optimise Advertising Spend

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Canva Acquires Affinity

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Carlsberg Asia Partners with Grab

2 days ago This partnership will cover awareness and promotional campaigns on GrabAds across four key countries in Southeast Asia (SEA) - Cambodia, Malaysia, Myanmar and Singapore.

Paul Wright

Paul Wright

Articles

Martech

In the ‘NOW’ Era, Marketers Should Prioritise Payback Periods and Cashflow

Paul Wright

Martech

Maximising Mobile App Engagement Through Overlooked SEO Techniques

Paul Wright

Campaign Orchestration

How Marketers Can Optimise Their CTV Ad Campaigns

Paul Wright

Martech

Place Your Mobile App In A League Of Its Own During The Qatar World Cup

Paul Wright