less than a minute agoWhile translation enables global reach, brands are finding that true marketing impact depends on localisation, cultural relevance, and scalable content operations that preserve brand consistency across markets.
22 hours agoAdobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.
22 hours agoWith the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.
22 hours agoPersonalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.
2 days agoNew data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.
2 days agoCreative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.
2 days agoThe acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.
2 days agoOptimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.
