2 hours agoRoberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.
2 days agoThe partnership between CMT and IPinfo underscores a growing industry recognition that trust in AdTech must be earned through measurable accuracy, not assumed through consensus.
2 days agoAI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.
6 days agoAsk the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
February 24, 2026As digital attention fragments and performance pressure intensifies, marketers are repositioning television — not as a legacy branding channel, but as a measurable growth engine built for accountability.
February 23, 2026Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.
February 20, 2026Mobile gaming is one of the most diverse entertainment ecosystems in the world. Ada Mockute Jaime, CMO at Nordcurrent, explains why brand success increasingly depends on experience-led integrations rather than traditional ad placements.
February 18, 2026Ramadan marketing is shifting from campaigns to participation. Leaders from Yango Play, Ooredoo Qatar and Al Jazeera reveal why authenticity now depends on how products adapt to Ramadan’s lived rhythms, not on seasonal storytelling.
February 16, 2026In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
