Validity Acquires Litmus
This agreement empowers marketers with an encompassing platform to create, optimise, deliver, and monitor high-performing email campaigns at scale.
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Validity, a provider of marketing success and customer data intelligence solutions, announced it has completed the acquisition of Litmus, a global provider of email optimisation and testing solutions.
This agreement marks a continued step in Validity’s mission to empower marketers with an encompassing platform to create, optimise, deliver, and monitor high-performing email campaigns at scale.
“For years, thousands of the world’s leading brands have relied on Validity’s marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data,” said Mark Briggs, Founder, Chairman, and CEO of Validity.
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“I’m thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimised, and positioned for next-generation personalisation to ensure maximum engagement.”
With the addition of Litmus, Validity’s comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalisation, deliverability optimisation, and continuous campaign monitoring—all by working with customers’ existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments. This powerful combination of capabilities helps sales and marketing professionals around the world boost engagement, improve inbox placement, and ensure every email delivers maximum ROI.
“I am thrilled for Litmus to join the Validity family at this incredible time in our industry, as automation and AI accelerate the drive toward digital marketing personalisation,” said Erik Nierenberg, CEO of Litmus.
“Combining Litmus’s leadership in pre-send optimisation and personalisation with the incredible Validity platform, capabilities, and terrific customer service culture is a big win for customers and the marketing community.”
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