Sinch Named an Essential App for HubSpot
This Essential App milestone reflects Sinch's ongoing commitment to co-innovation, making it easier for businesses to reach and engage customers in a more personalised way.
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Sinch, which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has been recognised an essential app for HubSpot.
The announcement strengthens the strategic partnership between the two companies and coincides with the launch of HubSpot’s new Custom Channels API, which allows businesses to integrate communication channels from trusted partners like Sinch directly into the HubSpot Conversations Inbox.
This milestone reflects Sinch’s ongoing commitment to co-innovation, making it easier for businesses to reach and engage customers in more personalised, efficient, and impactful ways. As a launch partner for the Custom Channels API, Sinch now enables customers to seamlessly manage RCS, SMS and MMS communications alongside email, chat, and social messaging – all in one unified inbox.
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“It’s a testament to our focus on bringing the best communications tools to businesses using HubSpot,” said Chris Thompson, VP, Ecosystems at Sinch.
“Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today’s businesses. The partnership we have with HubSpot has led to opportunities like this, and we’re proud to play a key role in shaping the future of customer engagement.”
With the new integration, businesses can now track, manage, and respond to text messages within HubSpot’s Conversations Inbox, offering teams a single, organised location for all customer communications. This level of visibility and centralisation improves internal collaboration and drives more responsive, personalised experiences.
“By supporting this integration, we’re helping businesses keep track of their communications for even better customer engagement,” Thompson added. “We’re excited to strengthen our partnership with HubSpot and continue delivering exceptional messaging experiences that empower businesses worldwide.”
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