UserEvidence Acquires Zealot, Raises Additional $7M
With Zealot now part of the UserEvidence platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.
Topics
UserEvidence, the customer evidence platform for go-to-market (GTM) teams, has acquired Zealot, an advocacy and reference management platform. The news comes alongside a fresh $7 million funding round led by existing investors, bringing total funding to $21 million.
Together, these milestones represent a leap forward in UserEvidence’s mission: helping B2B marketing and sales teams close the growing “Evidence Gap” with always-on, trustworthy customer proof across every stage of the funnel.
“The go-to-market playbook is being rewritten in real time,” said Evan Huck, CEO of UserEvidence. “Outbound is flooded with AI-generated noise. Paid media’s losing steam. And buyers? They’re more sceptical than ever.”
“They want credible, specific proof before they’ll even consider buying. This acquisition gives our customers a true end-to-end engine to collect, activate, and deliver that proof where—and when—it matters most.”
ALSO READ: APAC Consumers to Spend $32b on Programmatic Shopping Via AI Agents
Bringing Zealot into the platform adds important capabilities such as proactive advocate activation, one-to-one reference management, and AI-driven matching between advocates and active deals.
These features complement UserEvidence’s existing strengths in generating verified customer evidence, including quotes, ROI data, and original research, along with its ability to distribute content across multiple channels.
The result of this acquisition is a fully integrated platform that empowers customer marketers to:
- Identify and activate advocates with smart segmentation, campaign workflows, and gamified incentives.
- Match the right reference to the right deal using AI filters across industry, role, product usage, and burnout risk.
- Deliver proof across the funnel—from top-of-funnel testimonials to reference calls and competitive win stories.
- Prove impact with attribution and reporting tools that plug directly into Salesforce.
With Zealot now part of the platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.
“This is about more than functionality,” added Huck. “It’s about setting a new standard. GTM teams shouldn’t have to cross their fingers and hope the right proof shows up. They should be engineering it into every deal.”
ALSO READ: Auxia Unveils Enhanced AI Analyst Agent
