Truecaller Launches adVantage
adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.
Topics
Truecaller, a communications platform, has unveiled adVantage, an AI-powered recommendation engine that redefines how businesses engage users in high-attention communication moments.
adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.
It can work across Business Messaging, contextual advertising and various other enterprise-grade solutions, empowering brands to deliver the right message with precision and impact.
ALSO READ: Teads Elevates Travel Performance Advertising With Teads Conversions
AI that delivers precision and results
adVantage is powered by a unique, daily stream of insights from Truecaller’s ecosystem. By harnessing real-time behavioural intelligence and advanced recommendation models, it delivers personalised, privacy-safe experiences with data that is anonymised and aggregated, ensuring that every ad or offer is more relevant.
For consumers, this means greater trust and relevance, as they engage only with communications that matter to them. For businesses, adVantage is an AI-powered advisor, helping reach the right audiences, unlock new revenue opportunities and uncovers actionable insights that sharpen day-to-day decision-making.
The outcome is a smarter, more effective way to align customer engagement with business growth.
Rishit Jhunjhunwala, Global CEO of Truecaller, said, “In a world moving away from broad targeting, relevance is the new currency. adVantage is our answer to the market’s need for smarter, privacy-compliant personalisation.”
ALSO READ: alby Unveils 4 New AI Agents
“It’s not just about reaching users, it’s about understanding their unique needs and providing value through every interaction. This framework is a core pillar of our strategy: to build scalable internal growth engines and redefine how businesses create value.”
After a successful testing phase within Truecaller’s ads business, where it consistently delivered higher engagement and stronger ROI benchmarks, adVantage is now being rolled out for additional use cases.
The three modules of adVantage: Discover, Engage, and Perform, adjust automatically, making it simpler to reach the right users, keep them interested, and drive results.
- Discover: Expands reach by finding new, relevant audience segments and increasing visibility across the Truecaller platform.
- Engage: Boosts mid-funnel performance by re-targeting users who have shown interest and guides them toward a purchase.
ALSO READ: AlphaSense Launches Deep Research
- Perform: AI optimisation drives key outcomes like lead generation, app installs, and direct commerce transactions. You get tangible business results – automatically.
“At its core, Truecaller adVantage is about giving businesses a real edge,” said Liniker Seixas, adVantage Lead at Truecaller.
“We’ve built a sophisticated platform powered by multiple AI models working in concert to continuously learn and improve. This empowers businesses to dynamically optimise decision-making, enhance efficiency, and drive stronger outcomes, ensuring every investment delivers greater impact”
adVantage will serve as a cornerstone for the partners’ growth strategies. By harnessing Truecaller’s powerful ecosystem and intelligence, businesses can unlock greater value across their customer journeys, whether that means reaching the right audience, strengthening engagement, or accelerating conversions.
ALSO READ: vAuto Enhances iProvision Solutions with Centralised Inventory Management
