DeepIntent Unveils Free Ad Supported TV (FAST) Solution
The HealthFirst FAST package offers premium inventory from top publishers, verified healthcare audiences, easy activation, and optimisation for real-world results, all in a secure, transparent environment built for scale and performance.
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DeepIntent, the healthcare advertising platform, has announced the release of its HealthFirst FAST (Free Ad Supported Streaming TV) Package, a performance-driven solution delivering premium, scalable access for healthcare advertisers.
Built for healthcare performance, the new FAST offering connects brands looking to reach verified patients and providers across streaming publishers and partners, including LG Ad Solutions, Pluto TV, and more.
“As healthcare audiences evolve how and where they consume media, advertisers need to optimise their investments in real time across premium channels to achieve health and business outcomes,” said Chris Paquette, Founder and CEO of DeepIntent.
“Our latest offering unlocks scale, speed, and confidence for healthcare advertisers looking to reach relevant patients and providers across trusted, premium supply through our AI-driven Health Intelligent media buying experience, ultimately improving outcomes for patients nationwide.”
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DeepIntent’s FAST viewership analysis shows that 77% of healthcare providers are reachable — more than double the 34.6% of the general population — making FAST a unique channel for healthcare advertisers.
Designed to connect with these audiences, the HealthFirst FAST package offers premium inventory from publishers, verified healthcare audiences, easy activation, and optimisation for real-world results, all in a secure, transparent environment built for scale and performance.
“Pluto TV has built a best-in-class streaming environment that delivers both scale and precision for our partners, and DeepIntent’s new FAST package strengthens that by bringing the advanced audience targeting required to reach healthcare audiences,” said Christo Owen, SVP of Partnerships at Paramount Advertising.
“The expansion of our partnership enables brands to activate campaigns that drive meaningful outcomes with our engaged viewers on the biggest screen in the home.”
This new offering is built around DeepIntent’s foundational performance and quality framework, powering media that is measurable, addressable, and optimised while ensuring it meets the rigorous performance and compliance standards of pharmaceutical advertisers.
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With DeepIntent’s HealthFirst FAST Package, advertisers can gain:
- Scaled access to direct inventory across the growing FAST channels.
- Streamlined activation for seamless integration into DeepIntent’s DSP.
- Transparent, fraud-free supply aligned to industry standards.
- Health-optimised insights backed by DeepIntent’s optimisation capabilities, including exposure, script lift, and Rx conversions.
“As pharma marketers shift budgets beyond traditional channels, we’ve seen exceptional reach and performance through Connected TV,” said Kristy Quagliariello, VP of Programmatic Media at Klick Health.
“DeepIntent’s new turnkey FAST inventory solution is a welcome addition as it’s designed to accelerate the path from idea to activation and unlock more insight-driven opportunities for our clients to reach both HCP and patient audiences across the CTV landscape.”
The DeepIntent HealthFirst FAST Package is now available for activation within the DeepIntent DSP.
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