Costco Taps GrowthLoop’s Compound Marketing Engine

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Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company’s growing retail media business, leveraging the GrowthLoop Compound Marketing Engine for audience creation and activation to enhance personalisation and drive compounding growth.

The GrowthLoop Compound Marketing Engine offers the ability to build audiences directly from the data cloud, enabling marketers to iterate faster, increase relevancy, and drive performance while maintaining privacy and governance standards, enabling Costco to provide an exceptional value and experience for its members.

“We’re incredibly honoured to support Costco on its journey to deliver world-class customer experiences,” said Chris O’Neill, GrowthLoop CEO. “Costco’s commitment to its members is second to none, and we’re grateful to be part of their continued innovation in retail media and marketing.”

With this partnership, Costco gains a centralised system that enables its retail media team to operate more efficiently while providing better service to advertisers seeking to provide relevant messaging (or content) to Costco’s member base.

GrowthLoop empowers enterprise organisations like Costco to leverage the power of their company’s data cloud for their campaign activation, helping marketers rapidly and securely iterate, optimise, and scale personalised campaigns, thus shortening months-long marketing cycles to days.

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