The Marketing Cloud Launches Agent Cloud
Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams.
Topics
The Marketing Cloud, a part of the Stagwell network, has announced the public launch of Agent Cloud—a secure, unified platform that simplifies access to AI tools and purpose-built marketing assistants.
Designed for security, flexibility, and ease of use, Agent Cloud gives brands and agencies instant access to multimodal LLMs and image/video tools (from GPT-5 to Gemini 2.5 Pro and Veo3) without the hassle of juggling multiple subscriptions.
As AI adoption accelerates across the marketing industry, marketing organisations struggle to balance innovation with governance and scale.
Agent Cloud solves this challenge by offering a single, secure entry point to the leading AI models, eliminating the need for fragmented “bring-your-own-AI” approaches and ensuring compliance with client data requirements.
ALSO READ: SAP Business Suite Unites AI, Data and Applications
Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams.
It also enables the creation of custom AI assistants that can be shared across an organisation, setting the groundwork for fully agentic workflows in the near future, where AI collaborates seamlessly with people.
Key benefits of Agent Cloud include:
- Work securely, innovate confidently: Security is essential, especially when proprietary client data is at stake. None of the organisation’s data within Agent Cloud is used to train any LLMs.
- Stay at the forefront of AI innovation: Agent Cloud provides entry to GPT-5, Claude Sonnet 4, Grok 4, and Gemini 2.5 Pro, as well as image and video tools like Imagen and Veo3, with more integrations on the way.
ALSO READ: Pietra Launches AI Assistants
- Empower teams with custom assistants: An intuitive interface allows users to build their own custom AI assistants powered by their LLM of choice, which can then be shared across an organisation.
- Simplify billing, amplify savings: Finance no longer needs to process dozens of subscriptions for individual products. And after an annual base fee, your team only pays for the AI tools you’re actually using.
“Agent Cloud unlocks the full range of what AI tools can do for modern marketers,” said Elspeth Rollert, CEO of The Marketing Cloud.
“It removes the guesswork and lets your team dive right into the applications and use cases that drive impact. Heading into 2026, it also gives organisations the foundation they need to compete in a world of increasingly more agentic AI.”
Early users of the beta version of Agent Cloud are effusive about the benefits, including how the product drives AI adoption across organisations that are still feeling tentative about this powerful tech.
ALSO READ: PolyAI Announces Strategic Collaboration with AWS
“The Marketing Cloud has knocked it out of the park with Agent Cloud,” said Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. “Having instant access to all the latest AI models, from GPT-5 to Gemini 2.5 Pro, in one secure, centralised platform has been a game-changer.”
“The ability to seamlessly switch between models has boosted our team’s productivity, facilitated AI adoption, and helped streamline our workflows. I’m excited to see how The Marketing Cloud continues to innovate and evolve this valuable ecosystem.”
Michael Lamp, Chief Digital & Social Officer of Hunter, said, “Our agency would not be able to scale our adoption of AI at the rate we need to without a product like Agent Cloud.”
“It’s giving us the confidence to speed up our internal AI roadmaps and bring world-class research and media tools to the fingertips of our staff members around the world. It’s the definition of working smarter with technology.”
ALSO READ: Intention.ly Unveils AI Service Line
