Tech-Driven eCommerce Platform Raha Launches in Kuwait
Raha, the region’s newest e-grocery platform, has launched in the Kuwait market, with its app now available on all Apple iPhones and Samsung Android devices. An innovative homegrown concept, Raha is the Middle East’s first pure-play, fully automated e-grocery platform – offering a full range of groceries, fresh produce, and household essentials. It also features […]
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Raha, the region’s newest e-grocery platform, has launched in the Kuwait market, with its app now available on all Apple iPhones and Samsung Android devices.
An innovative homegrown concept, Raha is the Middle East’s first pure-play, fully automated e-grocery platform – offering a full range of groceries, fresh produce, and household essentials. It also features Kuwait’s first fully automated robotics-fulfilment centre, and one of the first centres of the kind globally with a chilled warehouse capability.
Developed by global warehouse automation specialist, Swisslog, the centre serves as the core foundation of Raha’s technology-driven operational model and fully automated, data-driven intralogistics system – featuring the AutoStore solution; an innovative automated material handling solution that uses robots on top of an aluminium grid system to store and locate goods, efficiently delivering them to pick stations for processing.
Raha is making a huge investment in its technological infrastructure and completely self-serving operational model, including the robot-led fulfilment team and in-house preparation of all fresh items. Raha’s easy-to-navigate smart platform leverages users’ data and insights to provide a personalised customer journey unlike any other in the market, with made-to-order items, easy step-by-step customisation, tailored recipes, and an impressively wide range of varieties across all product segments.
Saleh Al-Tunaib, co-founder and CEO, Raha, said: “From the outset, the goal was to develop a pure play digital retail operation that combined operational excellence with a simplified, intelligent user experience. Every step of the customer journey – from first log-in to final order delivery – has been carefully designed to deliver maximum convenience. We wanted to translate and elevate the traditional grocery experience at its absolute best to a seamless digital experience.”
David Dronfield, general manager of Swisslog Middle East, said: “The micro-fulfilment centre designed for Raha is the first automated micro-fulfilment centre (MFC) implemented in Kuwait, with a system designed in such a way that order capacity per day can be effectively doubled through the ease of expansion our solution provides.”
