Sprinklr Expands Partnership with Aramex

The collaboration will enhance Aramex’s AI-driven customer interactions at scale, leveraging Sprinklr’s Case Management, Voice, and Conversational AI.

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  • Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced an expanded partnership with Aramex. Aramex and Sprinklr are partnering to revolutionise the digital customer experience for Aramex customers across more than 65 countries. 

    This collaboration marks a key step in Aramex’s commitment to delivering seamless, AI-driven customer interactions at scale through leveraging Sprinklr’s Case Management, Sprinklr Voice, and Conversational AI.

    Since 2022, Aramex has improved its customer experience with Sprinklr Service, using AI-driven automation and WhatsApp integration to boost efficiency, enhance last-mile delivery, and provide continuous customer support. This helps Aramex offer AI-powered contact centre services and 24/7 support.

    ALSO READ: Modernising CX: A Last Mile Delivery Story

    “Aramex is deeply committed to customer-centric innovation, as seen with our smart lockers, automated AI-powered robotic sorting system, autonomous delivery robots, and electric vehicles. As ecommerce reshapes customer expectations, the need for instant, personalised service across digital channels has never been greater,” said Francoise Russo, Chief Digital and Technology Officer at Aramex.  

    “We are evolving beyond legacy systems to embrace AI-driven customer engagement. As a key partner in this transformation, Sprinklr is helping us scale seamless, real-time interactions while boosting operational efficiency.”

    Since launching the partnership, Aramex has automated 90% of cases and saved over a million agent hours annually. This transformation reduces case resolution delays, boosts customer satisfaction, and optimises operational costs, helping to ensure a more efficient and seamless customer support experience.

    “Sprinklr is revolutionising how companies across the world connect with, support, and understand their customers through digital channels, and Aramax is one of the customers leading the way,” said Amjad Al Sabbah, Group Vice President for the Middle East and Africa at Sprinklr.

    “We are excited to be part of Aramex’s transformative journey and look forward to continuing our success with our outstanding teams and building on the momentum we’ve gained in the region and the world.”

    ALSO READ: Aramex Selects Sprinklr AI Chatbots to Transform Global Customer Service

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