South African Tourism Bolsters Marketing Efforts In The Middle East
This year’s Arabian Travel Market, which takes place in Dubai from 9-12 May 2022, will see South African Tourism bolster its presence in the Middle East. South African products and experiences will showcase South African experiences geared toward travellers from the Middle East. In addition, South African Tourism will be providing nine small medium and […]
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This year’s Arabian Travel Market, which takes place in Dubai from 9-12 May 2022, will see South African Tourism bolster its presence in the Middle East.
South African products and experiences will showcase South African experiences geared toward travellers from the Middle East.
In addition, South African Tourism will be providing nine small medium and micro enterprises (SMMEs) the opportunity to showcase at the Arabian Travel Market. This is part of the organisation’s efforts to provide market access to upcoming tourism businesses, to not only aid in the recovery of the sector, but to ensure inclusion in the sector.
This will be the sixth time that South African Tourism will be participating at the Arabian Tourism Market, and for the first time, the trade show now forms part of the organisation’s nine strategic platforms due to the importance of the Middle Eastern market.
The South African Tourism delegation is led by the Minister of Tourism, Lindiwe Sisulu and will include engagements with key trade partners to reignite travel between the two markets, in line with the sector’s recovery.
“It is really important for us to intensify our efforts in promoting our beautiful country on global platforms again as we have had limited opportunities to do so in the two last years. Our tourism sector recovery depends on this and of course on us working collaboratively to really show the full might of our tourism potential. I am looking forward to the engagements at Arabian Travel Market,” said Sisulu.
South African Tourism acting chief executive officer, Themba Khumalo said: “As our tourism sector recovers, we want to once again assure travellers from the Middle East that South Africa as a destination caters for them and is ready to welcome them onto our shores. South Africa is well-positioned to cater for the needs of the Muslim traveller seeking the Halaal travelling experience.”
