Smartly Partners with Spotify to Expand Cross-Channel Advertising
Through the partnership, advertisers can create Spotify-ready audio, display, and video ad formats in minutes using GenAI tools and templates, and adapt social assets to scale campaigns with AI-based budget allocation and measurement.
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Smartly, the AI-powered advertising platform for creative, media, and measurement, has announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify audio and video campaigns directly through Smartly alongside other major digital channels.
The collaboration brings together Spotify’s engaged audience with Smartly’s AI-driven creative tools, real-time optimisation, and cross-channel measurement.
Through the partnership, advertisers can create Spotify-ready audio, display, and video ad formats in minutes using GenAI tools and templates, and adapt social assets to scale campaigns with AI-based budget allocation and measurement.
“Advertising is at its best when creativity, media, and intelligence work in harmony to reach people in the moments that matter,” said KMac, Chief Commercial Officer, Smartly.
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“Spotify commands consumer attention, and together we’re turning that attention into foresight, personalisation, and outcomes. This partnership goes beyond efficiency, it unites two leaders to give marketers a predictive, unified view across channels and a clearer path to growth powered by creativity at scale.”
As marketers diversify their channel mix, Spotify offers an effective way to drive reach and engagement through its unique position at the intersection of content, context, and culture.
With Smartly, advertisers can optimise across channels in one unified view, driving incremental value and allowing them to act on performance in real time.
“As our ads business continues to evolve, I’m excited to share that we’re partnering with Smartly to expand access to Spotify Ads,” said Per Sandell, VP, Product, Spotify.
“Through Smartly’s AI-powered creative, automation, and measurement capabilities, advertisers will be able to plan, build, and optimise their Spotify campaigns entirely within Smartly’s workflow.”
“This partnership is our latest move in our ongoing efforts to make it easier for advertisers to buy, create, measure, and drive results with Spotify Advertising.”
