Roqad Acquires Zeotap-Data
Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.
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Roqad, a European identity aggregator and data onboarding partner, has announced the acquisition of Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed amount.
Brands increasingly demand privacy-safe, personalised targeting. The combination of Roqad’s identity graphs and data onboarding, matched with Zeotap–Data’s third-party audience segments and deep integrations with trading platforms, addresses this need.
Advertisers will benefit from better scale and accuracy of targeting that complies with privacy regulations, along with seamless activation.
Brands and advertising technology vendors will now be able to expand and enrich their first-party data with Zeotap-Data’s third-party segments and activate these IDs for targeting across the Amazon DSP – available through Zeotap-Data’s integration – as well as The Trade Desk, Adform, and other trading platforms.
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Initial markets to benefit from the acquisition include the UK, Germany, Spain, Italy, and France, with Roqad expanding the offering to the US and APAC in Q3 2025. Roqad’s existing clients include Microsoft Advertising, Samsung Ads, Nielsen, Publicis, Epsilon, Zeta, and other large Adtech players.
Zeotap-Data will continue to operate as a third-party data provider under the Roqad brand. Under the deal, the merged companies will retain all current staff with an additional 20% headcount added in the UK and Germany.
Carsten Frien, Founder and CEO of Roqad, said, “The strengths of Roqad and Zeotap-Data perfectly complement each other in addressing the critical challenges of privacy-compliant identity resolution, data onboarding, and data activation in digital advertising.”
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“We’re excited about Zeotap-Data’s exclusive integration into the Amazon DSP and being able to now offer clients the huge reach and precision of targeting this allows; nobody else in Europe can do that.”
“I look forward to collaborating with Zeotap-Data to support advertisers in driving greater ROI in a cookieless world where transparency and trust are paramount.”
Elad Simon, CEO of Zeotap, said, “We are very excited about the future of this newly formed partnership between us and Roqad. On the one hand, it will allow us to focus 100% of our efforts as a company on our CDP customers and capabilities, which will strengthen our position as the leading CDP in Europe.”
“On the other hand, the exclusive partnership with Roqad means we will be maintaining and enhancing our competitive edge in the CDP space through making Audience Boost the leading Audience Expansion solution in the CDP market.”
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