Ramdam To Scale AI-Powered Creator Ad Platform
Ramdam has distinguished itself by sourcing and analysing thousands of creators globally across TikTok, Instagram, and YouTube.
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Ramdam, the AI-powered platform redefining user-generated content (UGC) production for advertisers, announced the closing of a $3.15 million seed funding round.
Led by The Moon Venture, Paris Region Venture Fund, and Data Tech Fund, with support from BPI (Banque Publique d’Investissement), this investment marks a pivotal moment in Ramdam’s rapid rise as a go-to solution for brands looking to harness the power of social media to drive sales. The funding will drive technological advancements and fuel the company’s expansion in the US and Europe.
The story of Ramdam began in early 2023, when co-founders Xavier de Baillenx, Emmanuel Lemoine, and Benjamin Combes—known for their previous venture, Pretty Fun Therapy, acquired by Match Group (the company behind Tinder and Hinge)—found themselves facing a challenge. They needed to boost user acquisition for one of their mobile apps, an additional venture.
A breakthrough came when a creator ad campaign on TikTok significantly lifted their app’s visibility and downloads at an unprecedented rate. Inspired by this experience, they set out to develop Ramdam: an entirely automated platform that uses AI to match advertisers with creators most likely to deliver top performance, while streamlining every step from the creative brief to the final post.
“Ramdam was born from our firsthand experiences in navigating the complexities of digital advertising,” said Xavier de Baillenx, Co-founder and CEO of Ramdam. “Our platform is designed to be both simple and highly effective, optimising ad performance without the creative lottery guesswork—where brands often have to rely on trial and error, hoping their ads resonate. While our current focus is on UGC, we see vast potential for expanding our approach to all types of creators and helping brands to secure the most strategic collaborations possible.”
The recent $3.15 million funding round underscores Ramdam’s quick market traction and growth. The Moon Venture, a French VC fund backed by industry heavyweights including the former CEO of Parfums Dior and the current CEO and president of Hennessy, led the investment. Other key backers include the Paris Region Venture Fund managed by Karista, and Data Tech Fund, a US-based firm led by former data leaders from Facebook, investing in AI-driven startups.
Ramdam has distinguished itself by sourcing and analysing thousands of creators globally across TikTok, Instagram, and YouTube. The ads produced can be seamlessly used across these platforms, maximising the campaign’s reach and efficiency.
Unlike traditional creator marketplaces, Ramdam uses AI to identify the most relevant profiles for each campaign, generates market-savvy creative briefs, and automates the communication process—including delivery timelines, contracts, and invoicing, all in just a few short hours. This comprehensive, data-driven approach increases the likelihood of viral content, giving brands direct control over their social media success in a short amount of time.
