R/GA Unveils AI Search Optimisation Platform to Track Brands’ Visibility
To help brands track and optimise their visibility across emerging AI-driven search tools, R/GA has launched an AI search optimisation platform.
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R/GA has launched its AI search optimisation platform to help brands track their visibility. Through AI-powered search, R/GA’s tool aims to reshape how consumers discover brands.
Through the AI search optimisation platform, R/GA allows brands to perform real-time search health checks, providing them deep visibility. It helps brands understand and influence AI search results while allowing them to track, measure, and optimise their presence.
R/GA’s platform features include benchmarking across tools such as Gemini, Perplexity, ChatGPT, Claude, and Deepseek. It also performs sentiment analysis and provides actionable recommendations to improve AI search performance.
The shift to AI-generated search necessitates tailored strategies for brands to avoid losing their visibility. Through the platform, R/GA is helping brands retool their content and visibility strategy.
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Nick Coronges, Global CTO at R/GA, said, “As part of our Innovation Fund, we’re investing in creating new products and solutions for our global clients that address emerging needs. The R/GA AI Search Optimisation Platform is the first in a suite of AI tools we are developing to accelerate value creation for our clients.”
“With this product, we can provide instant insights and ongoing services in a fraction of the time, with the technology itself powered by AI-enabled analytics agents and Large Language Models (LLMs) under the hood.”
“R/GA’s AI Search Optimisation Platform provides us with actionable insights as we partner with brands to optimise and refine their visibility across emerging AI search tools. We now have continuous monitoring across sectors, brand-specific benchmarking, and can detect changes in real-time,” Marc Williamson, Director of Marketing Sciences at R/GA, said.
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