Large Language Models

Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.

Unlike traditional optimisation approaches, AI Brand Presence operates at the edge, enabling real-time adaptation of content delivery without requiring back-end changes and disrupting existing workflows or the human visitor experience.

A new Jellyfish report positions Generative Engine Marketing as a critical framework for brands adapting to AI-driven discovery, conversational search, and LLM-led purchasing journeys.

ChatGPT burst onto the scene in November 2022 — and the hype around it shows no sign of fading. But will generative AI really revolutionise digital customer experiences? When OpenAI released ChatGPT, it took the internet by storm. This AI chatbot can produce poetry, write code, draft essays, come up with recipes, and provide a […]

The adoption of Generative AI will help to further transform enterprise customer service and contact centres Cognigy, a market leader in Conversational AI, announced that its platform, Cognigy.AI, will be enhanced with Generative AI, or Large Language Models (LLMs) like OpenAI’s GPT-3, to augment Conversational AI deployments. The adoption of Generative AI will help to […]

Consumer intelligence platform provides Talkwalker has implemented large language models within its consumer intelligence acceleration platform. Powered by Blue Silk Artificial Intelligence, the implementation of large language models provides added speed and agility to categorise millions of relevant social conversations and capture the essence of thousands of customer support emails, reviews, and surveys, to draw […]