Quill and Geely Auto ME Join Forces

The strategic partnership will create engaging customer experiences and enhance Geely Auto's brand presence across all channels

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  • Quill, an integrated marketing communication agency, has been appointed as the strategic and creative agency for Geely Auto Middle East. In its appointed role, Quill will spearhead the strategic thinking, development, and execution of comprehensive regional creative and communication campaigns across the Middle East.

    Additionally, it is tasked with curating and managing high-quality social media content that will elevate Geely Auto Middle East’s digital footprint and foster engaging conversations with the brand’s audience.

    Mr. Cook Xue, Geely Auto Middle East said, “Here in the Middle East, our commitment at Geely Auto goes beyond simply offering vehicles, it is about crafting a mobility experience that resonates deeply with the local culture and lifestyle.

    “We understand the unique fabric of this region and are dedicated to ensuring our creative ethos and messaging reflect the vibrant spirit and aspirations of its people. Every Geely Auto car tells a story, one that’s written on the roads of the Middle East and speaks to the heart of its drivers,” Cook added.

    Maan Bou Dargham, CEO of Quill, said, “Quill is honoured to be entrusted with Geely Auto Middle East’s creative and strategic ambitions. This win couldn’t have come at a better time, as we recently expanded our global footprint by opening a creative hub in Beirut and new offices in Riyadh and Jeddah.”

    “As we embark on this journey, we are leveraging our extensive expertise across our various departments spread across the globe, ensuring an integrated communication approach.

    “Our goal is to drive Geely Auto’s brand growth and deepen its market engagement,” added Dargham.

    Tony Saade, CSO, at Quill, said, “Quill is committed to a bespoke, strategic framework that propels Geely Auto’s ambitions and visions to new heights, reflecting the cutting-edge ethos of Geely Auto’s vehicles.”

    “We have applied our IQ model, which stands for Insights, Imagination, Integration to craft a strategic approach that is genuine, non-recycled, and that takes Geely Auto to the next levels,” Tony added. 

    The agency’s approach will be centred around creating engaging customer experiences and enhancing Geely Auto’s brand presence across all channels.


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