SAP Emarsys Launches AI Product Finder
The AI Product Finder will enable an intuitive search of a brand’s extensive product catalogue, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns.
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SAP Emarsys announced its AI Product Finder, a new tool that revolutionises how brands recommend products and personalise their customer experiences.
Sara Jurmain Richter, Chief Marketing Officer at Emarsys, said, “We prioritise a relevant, reliable and responsible AI approach, empowering marketers to innovate and rethink the potential of a new era of marketing. By embedding AI into everything we do, SAP Emarsys empowers our customers to save time and effort on complex tasks, enabling them to focus on ROI and delivering unparalleled customer experiences.
“We’ve heard this all across the event: AI, AI, AI. There is no surprise that people are investing in it! It is enhancing and refining personalisation, already yielding ROI. Marketers shouldn’t fear it; rather, we should embrace it,” Richter added.
Marwan Zeineddine, MD of SAP UAE, said, “Ensuring customer privacy and fostering trust are integral to our work with AI. During our recent AI focus group, several top brands expressed concerns about data usage and AI in marketing. Our continued research indicates that consumers and marketers share these concerns. SAP Emarsys is dedicated to upholding the highest standards of effective and efficient data privacy, while strongly advocating for new regional and global Acts.”
The AI Product Finder will enable an intuitive search of a brand’s extensive product catalogue, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns.
Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionise how marketers find and recommend relevant products.
The new Product Finder was previewed this week at the SAP Emarsys Power to the Marketer event at Josette, Dubai, and comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences.
