Qualified Unveils Piper for Marketo
Piper uses a business’s Marketo Engage data—including lead details, account information, and campaign engagement history—to create personalised experiences at scale.
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Qualified has unveiled Piper for Marketo, the AI SDR Agent for Adobe Marketo Engage customers, at the Adobe Summit: The Digital Experience Conference. This solution allows hundreds of joint Marketo and Qualified users, including Brex, Box, Clari, Plaid, and SUSE, to use an AI-powered SDR agent to help drive pipeline and improve their marketing automation outcomes.
For B2B marketers, Marketo Engage serves as a marketing automation platform, supporting omni-channel campaigns, lead nurturing, and lead generation. Traditionally, human sales development reps (SDRs) handled qualified leads, but this approach was often costly, slow, prone to errors, and difficult to scale.
Piper for Marketo offers an AI SDR agent that works continuously to convert leads efficiently and at scale.
Prior to AI SDR availability, marketers would orchestrate campaigns designed to generate leads, with high-intent leads passed to sales development reps (SDRs). This traditional funnel depended on human SDRs to convert leads, but the model was fraught with issues; among the biggest were cost and capacity.
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Kraig Swensrud, Founder & CEO of Qualified, said, “Marketing campaigns generate more leads than SDRs can handle. At an average $100K salary per SDR, scaling teams is expensive. Limited headcount forces SDRs to focus on high-intent leads, leaving 73% of inbound leads unanswered.”
“This traditional approach is manual, inefficient, and unscalable, leaving marketers unable to convert their hard-earned leads into pipeline, despite significant upfront investment.”
With Piper for Marketo, Piper the AI SDR serves as a marketing agent that instantly and intelligently converts Marketo leads across a marketer’s most important channels: the website and the email inbox.
Piper uses a business’s Marketo Engage data—including lead details, account information, and campaign engagement history—to create personalised experiences at scale. She can automatically identify relevant offers, respond to questions, book meetings, and send follow-up emails.
“Adobe’s Marketo Engage is the backbone of the most sophisticated B2B marketing organisations,” said Kraig Swensrud, Founder and CEO of Qualified. “Now, with Piper the AI SDR, Marketo Engage customers autonomously convert leads at scale with an AI SDR agent. Combining these two platforms together unlocks massive efficiency, pipeline, and value for CMOs everywhere.”S
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