Pyxl Acquires HOOK
The acquisition strengthens Pyxl’s global presence by combining HOOK’s creative storytelling with digital strategy and performance marketing to deliver emotionally impactful, results-driven brand experiences.
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Pyxl has announced the acquisition of HOOK, a move that expands its creative depth and strengthens its ability to serve clients across the US and Europe.
HOOK has worked with clients including Huk, Heineken Italy, Twelve South, and The Marleys, delivering brand campaigns across sectors such as apparel, hospitality, technology, and consumer goods.
“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide.”
Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team.
Clients will benefit from seamless service continuity while gaining access to Pyxl’s end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering.
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“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”
The HOOK acquisition follows Pyxl’s recent acquisition of Cobble Hill, a conversion-focused digital agency, reinforcing the agency’s momentum and strategic commitment to uniting premier creative and digital talent under one team.
Key Benefits of the Combined Capabilities:
- HOOK’s brand storytelling and design excellence join forces with Cobble Hill’s conversion-focused creative and Pyxl’s digital strategy to deliver campaigns that are as emotionally compelling as they are performance-driven.
- The integration of HOOK’s visual and messaging impact with Cobble Hill’s performance marketing and content expertise and Pyxl’s GTM and technology background creates a combined offering for measurable growth across the entire buyer journey.
- Combined analytics, testing, and personalisation capabilities maximise ROI through data-informed creative, AI-powered campaign refinement, and multi-channel insights.
- Clients benefit from experience with HubSpot, Klaviyo, and platforms for CRM, email, SMS, and automation—built into cohesive buyer journeys and customer engagement strategies.
- Pyxl’s engineering and UX/UI capabilities translate creative and strategy into web and application experiences with a focus on delivery, scalability, and alignment with business needs.
- A unified team servicing the US and Europe ensures always-on collaboration, regional nuance, and the ability to scale complex programs quickly across industries and markets.
All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors.
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