PulsePoint Launches HCP Explorer
HCP Explorer is the first application being launched within Studio, PulsePoint's new platform that manages workspaces built to unify health advertising workflows for media effectiveness through faster, data-driven decision-making.
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PulsePoint, a technology company using real-time NPI-level data to accelerate health marketing, has announced the launch of HCP Explorer, an intelligence-driven application that empowers health marketers to uncover, segment, and activate real-time insights into healthcare professional (HCP) behaviours.
HCP Explorer is the first application being launched within Studio, PulsePoint’s new platform that manages workspaces built to unify health advertising workflows for media effectiveness through faster, data-driven decision-making.
HCP Explorer is a self-serve, NPI-level, real-time research-to-action workflow.
Marketers can now conduct in-depth HCP market research, build high-quality HCP audience segments, and curate dynamic target lists using custom filters such as speciality, prescribing patterns, and real-time engagement trends. They can then seamlessly activate those lists within the PulsePoint platform.
Designed to replace static target lists and siloed, outdated data sources, HCP Explorer delivers a highly visual, real-time interface powered by NPI-level data from PulsePoint’s proprietary health graph.
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With over 60 granular filters, built-in AI-powered prompting, and smart segmentation recommendations, users can now align audience planning more tightly with real-world treatment journeys, business objectives, and desired outcomes.
“Today’s healthcare marketers need dynamic intelligence that reflects how providers behave, engage, and prescribe in real time in order to make the most informed investment decisions,” said Ezra Suveyke, Chief Product Officer at PulsePoint.
“HCP Explorer delivers exactly that, bridging the gaps between insights and action to connect audience strategy directly to clinical outcomes. We’re giving our clients what they’ve asked for: more precision, better timing, and greater planning power, all in one application.”
HCP Explorer supports both strategic and tactical use cases. Whether a brand analyst is exploring HCP engagement within a specific therapeutic area for planning purposes or a media planner or trader is activating condition-relevant NPI lists, the platform provides access to actionable HCP intelligence and enables seamless omnichannel activation, connecting insights directly to campaign deployment.
With intelligence on over 4 million US HCPs, PulsePoint’s NPI data foundation fuels HCP Explorer, giving marketers the dual advantage of deeper, unique HCP insights and more effective engagement.
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