Profound Launches Workflows to Scale Human-Grade AI Marketing

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Profound, the AI marketing platform helping businesses understand and control how they appear in AI platforms like ChatGPT, has announced the public beta launch of Workflows, a new AI product that solves a critical challenge facing modern brands: how to build human-grade content at scale, using AI.

As Answer Engines become the primary way consumers discover information, marketers have raced to understand brand visibility in these new channels. 

But until now, going from insights to actions requires stitching together dozens of disconnected data sources and spending hours or days creating content designed for bots to consume.

Profound Workflows brings these siloed, disjointed processes into a single command centre for marketers tasked with growing their brand’s reach. 

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“The problem we are addressing is that marketers want to use AI to create marketing, but are understandably terrified of creating ‘AI slop’,” said James Cadwallader, Co-Founder and CEO of Profound.

“Our view is that the quality of AI marketing is almost entirely determined by the context you give AI systems. The more context you provide, the better the output. Profound has more real data and insight into the content preferred by AI than anyone else on the planet.” 

“And with our new Workflows product, brands can finally turn that context into consistent, high-quality marketing at scale.”

Unlike generic automation tools, Profound Workflows is built on the company’s AEO infrastructure, combining real user prompt data, AI visibility and citation analytics, and proprietary optimisation models. This tight integration ensures that every automated action is grounded in real performance data.

From here, Profound Workflows allows marketers to combine data from multiple sources, analyse insights, research top-performing pages, create content briefs, manage approvals, publish to their CMS, and track results automatically.

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“At Plaid, we are constantly thinking of ways to improve our organic growth strategy and align AEO best practices to meet the needs and expectations of our customers,” said Sarah Shaffer, Organic Growth Specialist at Plaid. “Profound Workflows has allowed us to thoughtfully incorporate AI search into our content optimisations.”

When data analytics and content production live in different systems, teams struggle to see whether their work is actually changing visibility or brand perception inside AI answers. 

Profound Workflows is integrated into AI Agent traffic analytics, meaning marketers have visibility into what’s working in real-time while the optimisation models behind Workflows improve automatically. This closed-loop optimisation allows marketers to act with confidence, spending less time on coordination and more time on strategy.

“Profound Workflows opens up powerful automation possibilities that enable our SMEs to focus on the innovative work that truly requires human attention,” said Fiona Erickson, SEO Lead at MongoDB.

Launched in public beta, Workflows is now enabled for all of Profound’s enterprise customers.

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