Novi Launches AI Shopping Optimizer to Boost Product Visibility
Novi's AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand's information.
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Novi has announced its new Novi AI Shopping Optimizer, designed to increase product sales by helping brands and retailers surface products backed by the verified, trustworthy information that AI shopping assistants prioritise.
As consumers increasingly rely on AI agents like Google Gemini, ChatGPT, Perplexity, and Claude to guide purchasing decisions, the marketing landscape is shifting. While traditional Google searches average just 4-5 words, AI queries average 23 words—making AEO over 5x larger than SEO.
Consumers are now asking highly specific, detailed questions that never existed in search. To surface in these AI recommendations, brands and retailers must ensure their product data is accurate, verifiable, and distributed effectively across credible sources that AI agents trust.
Novi has developed proprietary optimisation models, designed to raise product visibility and selection rates across AI shopping platforms. Just as Google once defined a new era of search, Novi is setting the standard for AEO.
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At the heart of Novi’s approach are verified trust signals—badges, labels, certifications, and endorsements that serve as proof points of credibility. While Novi’s optimisation models are proprietary, verified claims are among the core ranking factors they leverage.
As the data expert in verified product claims, Novi is uniquely positioned to boost product visibility by optimising how and where these trust signals show up.
Unlike generic content tools, Novi is the connective infrastructure linking brands, third-party certification bodies, and major retailer programs such as Target Zero, Ulta Conscious Beauty, and Clean at Sephora.
Novi’s network ensures that badges and certifications are accurate, consistent, and surfaced in the places both shoppers and AI models look for them. Novi’s AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand’s information.
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By ensuring trust signals are accurate, consistent and present wherever AI systems look, Novi helps credibility build on itself– increasing the likelihood that products are at the top of consumer recommendations.
With Novi’s AI Shopping Optimizer, the impact is clear:
- +230% increase in likelihood of selection over random chance.
- +257% increase in product selection among consumers with hyper-personalised queries.
- 3x growth in selection rate over competitor products.
“We’ve cracked the code on how AI assistants choose products,” said Kimberly Shenk, CEO of Novi. “Our proprietary optimisation models put verified data to work, ensuring brands win visibility and sales in AI commerce.”
As consumers increasingly shop through hyper-personalised AI queries, verified data has become the key to being discovered. Novi brings proprietary AEO optimisation models to market, giving brands and retailers a defensible advantage in the era of agentic commerce.
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