Movable Ink Unveils Autonomous Marketing Capabilities
Movable Ink’s Autonomous Marketing features use AI to automate campaign execution and deliver personalised content, helping marketers improve efficiency and drive better engagement with less manual effort.
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Movable Ink has introduced new Autonomous Marketing features aimed at helping marketers reduce manual effort while improving campaign performance. The capabilities use AI to personalise and optimise messaging based on real-time data and individual customer preferences, allowing teams to move away from manually building and managing each campaign.
“Just like the digital transformation wave before it, the era of Autonomous Marketing will empower marketers to multiply their output while delivering the kind of experiences consumers actually care about,” said Vivek Sharma, CEO & Co-Founder of Movable Ink.
“It’s about working smarter, elevating the marketer to a more strategic role, setting the vision while AI handles the execution. This is the customer-centric marketing brands have long promised, now made possible with operational scale and an ability to drive financial performance.”
Movable Ink AI-powered capabilities include:
- Agentic Campaigns
Da Vinci’s Agentic Campaigns reduce the marketing workflow to three steps: upload branded creative, define guardrails, and set objectives. The feature is designed to remove time-consuming tasks such as segmentation, calendar planning, and A/B testing.
Agentic AI uses multiple decision-making models to select messaging, creative, subject lines, and send frequency tailored to each recipient. Each campaign is optimised to align with both business objectives and customer needs, moving beyond traditional approaches.
- Insights Exports.
Agentic Campaigns support ongoing experimentation and delivery, providing marketers with a steady stream of event and creative data. With new reporting tools, Da Vinci now offers marketing insights such as top-performing creatives across audiences and campaigns.
The platform can also export individual engagement data to CDPs or data warehouses, enabling marketers to use this information for broader campaign planning. These capabilities aim to move email analytics beyond standard reporting toward data-driven decision-making.
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