Monetate Launches Orchid AI

Leverage Orchid AI to auto-allocate traffic to winning variants in real time and avoid having to wait for statistical significance.

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    • Monetate, the personalisation platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, announced a significant evolution of its platform with the launch of Orchid AI. This new AI-powered engine unifies search, navigation, personalisation, testing, and more to help global brands deliver category-defining experiences at scale.

    “Today’s brands face unprecedented challenges—from rising customer acquisition costs to increasing tech competition and evolving customer expectations,” said Steve Maher, CEO of Monetate. “We’ve enhanced our platform to make it more intelligent, powerful, and accessible so teams can respond to these rising challenges head-on.”

    The enhanced Monetate platform includes:

    • Smart Site Search: Use Orchid AI to deliver 41% higher search revenue by personalising results using real-time intent
    • Dynamic Category Pages: Create custom category page experiences for different segments powered by Orchid AI
    • Intelligent Recommendations: Drive 4X RPS increase through Orchid AI-powered product suggestions, deployable across web, mobile, app, kiosk, and more
    • 1:1 Personalisation: Deliver uniquely tailored experiences to each visitor across all touchpoints that increases conversion rates by 25% using Orchid AI
    • Dynamic Testing: Leverage Orchid AI to auto-allocate traffic to winning variants in real time—avoid having to wait for statistical significance
    • AI-Powered Audience Discovery: Leverage Monetate’s Orchid AI to identify high-value segments and surface optimisation opportunities.

    “What sets Monetate apart is our decade-plus heritage in AI-powered commerce,” said Eric Rosado, Chief Product Officer at Monetate. “While others are just beginning to experiment with AI, our platform has processed hundreds of billions of interactions, continuously learning and evolving to stay ahead of changing shopper behaviour.”

    ALSO READ: Monetate Launches Monetate Analytics Cloud

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