Mitgo Group Acquires Embedded

The new division will include a set of solutions from the field of embedded finance, allowing millions of publishers across the globe to withdraw their earnings.

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  • Mitgo Group , a martech organisation, has acquired  UAE-based embedded finance platform Embedded to launch a new cutting-edge business division – fintech services for affiliate publishers.

    Alexander Bachmann, founder and CEO of Mitgo Group, said, “On top of other viable opportunities, our future partners from the financial industry will get both an excellent test site on the basis of a new market and a vast system of distribution of financial products among the audience of publishers: cashback-services, media buyers, loyalty programmes, BNPL services and many others. With our help, they will be able to offer a suitable set of solutions to hundreds of millions of their users around the world.” 

    Oleg Chanchikov, CEO and Founder of Embedded, said, “The entire world, including global players in the financial market and international organisations such as the UN and World Bank, work to empower SMBs and make financial services more accessible for them. Embedded finance solutions help the market to grow not just from the top-down approach when a bank offers pre-defined products to the clients, but also from the bottom-up when the industries themselves use financial products to solve the needs and the problems in their core business. I believe, together with Mitgo Group, we will not just change the way the Martech industry uses financial products but introduce revolutionary solutions that will change the whole market.” 

    The new division will include a set of solutions from the field of embedded finance. It will allow millions of publishers across the globe with a specific focus on currently underbanked audiences in MENA, APAC and LATAM regions to withdraw their earnings instantly instead of the standard waiting period of 60-120 days


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