Mintegral Unveils IAP ROAS Optimisation
By integrating IAP ROAS into their campaigns, developers can now accelerate growth, enhance the quality of their user base, and achieve better control over their app’s financial performance.
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Mintegral, a programmatic advertising platform, has announced the launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimisation model. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and profitability.
Mintegral’s IAP ROAS optimisation model is designed to help apps across nearly all genres increase their in-app purchase revenue. By setting preset ROAS goals, developers can now pinpoint and attract users most likely to engage with and contribute to their app’s profitability.
As ROAS becomes the key metric for marketers, the demand for smarter, outcome-focused tools is increasing. Mintegral’s Target ROAS solutions enable developers to acquire high-value users effectively, driving sustainable revenue growth.
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“Our new IAP ROAS optimisation model is a game-changer for app developers seeking sustainable growth,” said Erick Fang, CEO of Mintegral.
“It empowers them with unprecedented control over their profitability, allowing them to acquire high-value users efficiently and confidently. This is another testament to Mintegral’s commitment to delivering innovative, AI-powered solutions that directly impact our clients’ bottom line.”
Key Benefits:
- Supports optimisation for In-App Advertising (IAA), IAP, and hybrid monetisation models.
- Offers Day 0 (within 24 hours of install) and Day 7 (within seven calendar days of install) optimisation windows for all Target ROAS models.
- Leverages Mintegral’s oCPI (Optimised Cost Per Install) bidding, which adjusts bids based on predicted traffic value and ROAS goals.
- Employs advanced machine learning algorithms to predict user value across multiple dimensions accurately.
By integrating IAP ROAS into their campaigns, developers can now accelerate growth, enhance the quality of their user base, and achieve better control over their app’s financial performance.
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