Mindshare, Teads Drive King Living’s First CTV Campaign in Singapore
By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living’s target audience.
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Mindshare, in partnership with Teads, announced the results of its connected TV (CTV) campaign for King Living, Australia’s furniture brand. Aimed to connect with a high-end home retail audience to raise awareness of King Living’s mid-year sales promotions, the campaign achieved significant brand recognition amongst Singapore’s working adults.
By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living’s target audience.
In close collaboration with Teads, Mindshare developed a comprehensive strategy that seamlessly integrated CTV and digital video formats, creating a truly immersive and impactful brand experience. By combining deep audience insights with cutting-edge technology, not only did they capture the attention of King Living’s target audience but also elevated the brand’s premium positioning.
The result is a visually engaging campaign that effectively showcases King Living’s luxurious furniture offerings while delivering exceptional results.
The campaign consistently delivered a substantial number of daily impressions, ranging from 708 to 7,155, reflecting the extensive reach achieved within the target market. It also demonstrated strong video engagement, with significant numbers of video starts and high completion rates across all quartiles.
By leveraging Teads’ advanced CTV solutions and Mindshare’s strategic insights, the campaign effectively showcased King Living’s products in a premium, brand-safe environment, enhancing brand perception and driving consumer engagement.
“The strategic alliance between Mindshare and Teads has not only achieved but surpassed campaign goals, redefining the benchmarks for digital advertising success. This partnership exemplifies the power of combining data-driven insights with innovative technology to deliver exceptional results,” Teads said in a press statement.
They added, “By leveraging Teads’ advanced CTV solutions and Mindshare’s strategic media expertise, King Living has solidified its position as a leading premium furniture brand in Singapore. This campaign serves as a prime example of how Mindshare empowers brands to connect deeply with their target audience and drive tangible business growth.”
