Microsoft Launches AI-Powered Bing Search Engine

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Microsoft launched an all new, AI-powered Bing search engine and Edge browser to deliver better search, more complete answers, a new chat experience and the ability to generate content.

“AI will fundamentally change every software category, starting with the largest category of all – search,” said Satya Nadella, Chairman and CEO, Microsoft. “We’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”

The new Bing and Edge – Your copilot for the web

• Better search. The new Bing gives an improved version of the familiar search experience, providing more relevant results for simple things like sports scores, stock prices and weather, along with a new sidebar that shows more comprehensive answers.
• Complete answers. Bing reviews results from across the web to find and summarise the answer. For example, one can get detailed instructions for how to substitute eggs for another ingredient in a cake one are baking right in that moment, without scrolling through multiple results.
• A new chat experience. For more complex searches – such as for planning a detailed trip itinerary or researching what TV to buy – the new Bing offers new, interactive chat. The chat experience empowers one to refine your search until one get the complete answer by asking for more details, clarity and ideas – with links available.
• A creative spark. There are times when one need more than an answer – you need inspiration. The new Bing can generate the content to help you. It can help write an email, create a 5-day itinerary for a dream vacation to Hawaii, with links to book travel and accommodations, prep for a job interview or create a quiz for trivia night. The new Bing also cites all its sources, so one is able to see links to the web content it references.
• New Microsoft Edge experience. The Edge browser has been updated with new AI capabilities and a new look, and two new functionalities: Chat and compose. With the Edge Sidebar, one can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table. One can also ask Edge to help compose content, such as a LinkedIn post, by giving it a few prompts to get started.

The new Bing is available in a limited preview on desktop, and everyone can visit Bing.com to try sample queries and sign up for the waitlist.