Meet Martechvibe’s 2024 Advisory Board
Discover the industry leaders featured on Martechvibe, sharing expert insights on 2024's top trends—generative AI, adtech, sustainability, and more.
Topics
Staying ahead of the curve is not just a challenge—it’s a necessity. Industry trends are dynamic, the competition is fierce, and businesses are constantly seeking ways to deliver superior experiences.
It’s here that the voices of industry leaders become indispensable. Their successful stints and invaluable experiences offer guidance, helping professionals make informed decisions that drive growth and innovation.
At Martechvibe, we’ve had the privilege of collaborating with some of the brightest minds in marketing and customer experience. These guest contributors have shared their expertise, providing our readers with actionable insights into the most important and trending topics of 2024. From generative AI and personalisation to adtech evolution, live commerce, data forecasting, martech consolidation, sustainability, and shifting customer expectations, these leaders have illuminated paths for businesses to thrive.
Their contributions not only help the global industry elevate its strategies but also underscore the centrality of customer experience. It still holds true – customers are the beating heart of every successful business.
Calling this our 2024 Advisory Board, here is a big shoutout to these trailblazers who continue to inspire, educate, and empower the marketing and CX community.
Abdulbasit Abubakar
Abdulbasit is the Head of the Mulesoft Practice at FeatureMind. He oversees operations across functions including finance, IT, and regulatory compliance, ensuring efficiency and adherence to established processes and standards.
Article by Abdulbasit: The Role of Training and Tech Innovation for Customer-Centric Success
Abhimanyu Vyas
Abhimanyu is the Business Head/Director at PivotConsult, building vertical-specific ML-based martech solutions. He holds nine years of digital marketing and martech experience with clients such as Prime Video, Disney, Walmart, PNB and Cypress.
Article by Abhimanyu: Streamlining Digital Media Measurement in the Age of AI
Ahmad Khair
Ahmad is the Director of Digital Marketing & E-commerce | FIVE Hospitality & Pacha Group. He is a digital marketing trailblazer who, since 2017, has played a pivotal role in transforming FIVE’s digital ecosystem with significant brand recognition, business growth and revenue.
Article by Ahmad: How Does FIVE Stand Out in a Competitive Market?
Aleksandr Betra
Aleksandr is the Head of Marketing at 4Partners, where she drives marketing strategies for B2B SaaS solutions, focusing on growth and innovation.
Article by Aleksandr: Ensuring Seamless Order Fulfilment During Holidays
Ali Kaddoura
Ali is the Chief Growth Officer at RaqMEA and a sales leader with over 19 years of experience in IT solution sales. He specialises in hyper-automation, AI, and digital solutions, playing a key role in driving digital transformation initiatives.
Article by Ali: Consumers Ditch Brand Loyalty, Prioritise Experience and Price
Ali Hussain
Ali is the Regional Partnership Manager at Infobip, specialising in omnichannel engagement and strategic growth within the MENA region. With a problem-solving mindset, Ali excels in crafting and executing market strategies that enhance customer engagement solutions.
Article by Ali: Harnessing The Power of AI-Driven Conversations
Ben Motteram
Ben is a customer experience strategist with over 25 years of experience developing customer acquisition and retention strategies. He founded a consulting company, CXpert in 2014. He works with global brands in areas such as customer and employee experience.
Article by Ben: Consistency is Key to Building Customer Trust
Brian Reed
Brian is the SVP at Appdome and a veteran B2B tech executive with over 30 years of experience driving growth. With nearly two decades in cybersecurity, mobile, SaaS, apps, AI, and MarTech, he is a proven leader in scaling innovative, high-growth companies.
Article by Brian: How to Protect Your 5-Star App Store Reviews
Coogan Pillay
Coogan is a data translator, known for his expertise in digital marketing, beverages, and data strategy. He explores the intersection of AI and human intelligence in professional development and decision-making.
Article by Coogan: How Can Contextual Intelligence Elevate Healthcare and Retail
Frans Riemersma
Frans is the Founder of Martech Tribe, specialising in aligning global martech stacks with strategic business value—delivering an average ROI of $16 for every $1 invested. He is also a lecturer at Nyenrode Business University and Beeckestijn Business School.
Gaynelle Brautigam
Gaynelle is the Head of Innovation at Tactical, a global creative and innovation studio. With over two years in this role, she leads initiatives across mobile, creative design, content, advertising, and social, driving cutting-edge solutions for a diverse range of clients.
Article by Gaynelle: How Can XR Drive the Next Era of Air Travel
Haitham Elkhatib
Haitham is the Co-Founder and Chief Revenue Officer (CRO) at UnifyApp. With experience at Sprinklr and Oracle, he is a seasoned leader passionate about developing leaders and building high-performing teams that serve as trusted advisors to customers and partners.
Article by Haitham: Is Unified-CXM Part of Your Customer Experience Strategy?
Hyther Nizam
Hyther is the Vice President – Product Management for MEA region at Zoho Corp. With 20 years at Zoho, Hyther brings extensive experience in building products from the ground up and turning them into profitable ventures.
Article by Hyther: How to Re-Evaluate CRM for Collaborative CX
Jean-Matthieu Schertzer
Jean is the Chief AI Officer of Eagle Eye Group. He leads data and AI initiatives with a focus on enhancing the robustness and performance of data and ML infrastructure, driving the development of innovative ML-powered products to address evolving business needs.
Article by Jean: How Can Retailers Build A Loyalty-Led AI Revolution?
John Sampogna
John is the CEO and Co-founder of Wondersauce, a digital agency specialising in brand storytelling, paid media, and digital experiences. With over 15 years in digital marketing and advertising, he has led campaigns for clients like L’Oréal, Scott’s, Brookfield, and Subway.
Article by John: Your Ecommerce Strategy Probably Needs an Upgrade
Kat Warboys
Kat is the APAC Marketing Director at HubSpot, where she drives business growth across the Asia Pacific region. She oversees demand generation, sales enablement, and customer advocacy, delivering impactful results for the company.
Kunal Badiani
Kunal is the Regional Vice President – META at MoEngage. With over 15 years of experience in sales and account management, he has a proven track record of increasing revenue, expanding markets, and building long-term relationships with clients and partners.
Laith Al Bazirgan
Laith is the Head of the Retail Strategy & Growth at Endava, MENA. He is a technology enthusiast with a broad cross-functional experience delivering business value through innovative technologies.
Malcolm Koh
Malcolm is the Head of Customer Experience Advisory for APJ & MEA at Freshworks. With three decades of experience, he has held global and regional leadership roles in CX for technology leaders and managed support centers across nine industries.
Article by Malcolm: Boosting Holiday Sales with AI-Powered Engagement
Maor Sadra
Maor is the Co-Founder and CEO of INCRMNTAL, with over 20 years of experience in digital advertising. He specialises in strategy, technology sales & marketing, media analysis & analytics, and programmatic media sales and buying across various platforms.
Mateusz Rumiński
Mateusz is the Vice President of Product at PrimeAudience. A seasoned advertising technology product leader and former management consultant, he leverages state-of-the-art innovations to deliver impactful outcomes and drive business success.
Mike Khouri
Mike is the Founder and CEO of Tactical, a full-service global creative and innovation studio with expertise spanning mobile, creative, content, advertising, and social. For over 11 years, he has led the company in delivering cross-disciplinary solutions.
Article by Mike: Driving Unprecedented Fan Engagement and Ticket Sales
Mohamed Eissa
Mohamed is the Regional Sales Director for MEA at Entrust. He has proven expertise in sales and management within the IT and Information Security sectors across the MEA region.
Article by Mohamed: How Does UAE Fare with Digital Travel Credentials?
Naji Haddad
Naji is the VP for EMEA at Deliverect. He also serves as a Member of the Board of Advisors at the UAE Restaurants Group. With extensive experience as a Regional Director, Naji is highly skilled in advertising, strategic planning, and marketing strategy.
Article by Naji: Reduce Failed Orders with Financial Efficiency
Nasser Oudjidane
Nasser is the Co-Founder of Tapper, a platform that automatically blocks invalid traffic. He had also founded Intrro, a platform designed to streamline and enhance employee referral programs.
Article by Nasser: Preventing Ad Fraud During Black Friday and Beyond
Nicky Senyard
Nicky is the CEO and Founder of Fintel Connect, leading the company for over five years. She is also the Founder of KewPac Group, an organisation dedicated to fostering innovative concepts in the digital B2B space.
Article by Nicky: Affiliate Marketing Fights Ad Blockers for Financial Brands
Rabih Farhat
Rabih is the Managing Partner at Related Inc., where he has worked for over 11 years. With expertise in loyalty program design, AI integration, and digital transformation, Rabih excels at creating innovative solutions that drive customer engagement and business growth.
Article by Rabih: Smiles Matter, But The Real Loyalty Win is to Stay Relevant
Rajesh Saxena
Rajesh is the CEO of iGCB Intellect, bringing over 30 years of experience in retail banking. He has a deep understanding of the industry, including distribution, investments, branch banking, and unsecured lending.
Article by Rajesh: Banking on Open Finance for Customer Engagement Wins
Rohit Bushanam Chandrasekar
Rohit is the Product Manager at Saira Solutions, specialising in CX, AI, and accessibility. He has collaborated with municipalities such as Whittier and Burbank, implementing solutions for operational efficiency and customer engagement.
Article by Rohit: 10 Ways Data Forecasting Can Elevate Your Strategy
Roman Shimansky
Roman is the MENA Region Business Director at Yango Play. With over 15 years of experience spanning entertainment giants like Paramount Pictures and tech companies, Roman specialises in strategy, data-driven marketing, and driving business growth.
Article by Roman: AI Is Becoming A Favourite Music Streaming Partner
Saurabh Srivastava
Saurabh is the Chief Marketing Officer at foundit APAC and ME. Having spent over two decades in marketing, media, strategy and retail, including 12+ years in leadership roles, he is a growth and marketing specialist.
Article by Saurabh: How foundit’s Campaign Transformed Employees into In-House Influencers
Shahid Nizami
Shahid is the Vice President for APAC & GCC at Braze, a Board Member and Advisor at NeeliTech, and a Thinkfluencer with Tiger Hall. He is a seasoned leader known for his expertise in tech sales, general management, and driving innovation across markets.
Article by Shahid: Why Interactive Instant Messaging Improves Cross-Channel Strategy
Shaun Brennan
Shaun is a Product Marketing Manager at Entrust. He manages go-to-market strategies for a $260M global financial and government portfolio, translating customer needs, market trends, and competitor insights into actionable business intelligence.
Article by Shaun: Global Banks Embrace Flat Card Technology
Spencer OLeary
Spencer is the CEO of North America at ActiveOps, bringing over 20 years of expertise in the enterprise software industry. He excels in driving growth through disciplined P&L management, delivering business performance, and enhancing shareholder value.
Article by Spencer: In Data We Do Not Trust: Why Some Enterprises Consider Their Data Irrelevant
Soham Chokshi
Soham is the Co-Founder and CEO of Shipsy. An IIT Madras graduate, Soham launched Shipsy in 2015. The company serves as a technology partner for businesses in the supply chain sector, driving innovation and connectivity.
Article by Soham: How Can Scalable Delivery Solutions Increase Ecommerce Sales?
Steve Tan
Steve is the VP & General Manager for EMEA/APAC at Airship. He has extensive experience in the SaaS, mobile, and martech industries. Steve is skilled in enterprise sales, business development, go-to-market strategy, strategic partnerships, and mobile solutions.
Article by Steve: The Mobile-First Economy Demands Unified Customer Experiences
Sue Azari
Sue is an ecommerce Industry Consultant at AppsFlyer. She has 10 years of experience in ecommerce. Sue advises businesses across EMEA and LATAM on mobile market trends, app growth, and retention strategies, helping them scale and succeed.
Article by Sue: Data Harmonisation is Hero for Super App Success
Uday Rathod
Uday is an entrepreneur and the Founder & CEO of TOTL, a Dubai-based financial technology startup he has led for over eight years. He has a diverse background spanning manufacturing, investments, commodity trading, and IT services.
Article by Uday: Why Cashback, eVouchers and Smart Payments are Still Gold?
Vibhu Kapoor
Vibhu is the Regional Vice President at Epicor, overseeing sales and partner ecosystems. With over 20 years of experience in the software and IT sector, Vibhu has a proven track record in building strategic alliances and closing high-value deals.
Article by Vibhu: How Effective are Digital CPQ Solutions for The Sales Pipeline?
Vikram Bhalla
Vikram is the Director at Vivify Asia, where he has been a pivotal leader for 31 years. With 25 years of expertise in experiential marketing, Vikram’s approach is rooted in storytelling, crafting immersive experiences that captivate audiences and build lasting connections.
Article by Vikram: How Innovative AI is Changing The Advertising Perspective in 2024
If you are an industry expert and have interesting notes to share with our readers, we would love to chat with you. Please drop us an email at editorial@martechvibe.com
