Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
AppsFlyer announced the successful completion of the development of an end-to-end audience management solution utilising Google’s Protected Audience API on Android. As momentum builds for the wider launch of Privacy Sandbox, this milestone, which was completed in collaboration with Remerge, a programmatic DSP with a decade of expertise in running mobile retargeting campaigns for app businesses, signals a breakthrough in the mobile ecosystem’s use of advanced privacy-preserving technologies that enable rich marketing capabilities and insights.
Read more here.
Sprinklr Unveils 110 New Capabilities
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, unveiled more than 100 new capabilities, including AI and generative AI-powered capabilities, as part of the company’s spring platform release (v. 18.5) during Customer Contact Week (CCW) Las Vegas. Release 18.5 continues to support Sprinklr’s momentum in the customer service and CCaaS market, with more than 110 new capabilities added to the Sprinklr Service Product Suite.
Read more here.
Dropbox Introduces Dropbox Dash
Dropbox, Inc. announced Dropbox Dash and Dropbox AI, new AI-powered product experiences designed to improve modern work and help customers get more out of their content. Dropbox Dash is a universal search tool that connects all tools, content, and apps in a single search bar; Dropbox AI applies generative AI to summarise and answer questions about content saved in Dropbox, starting with file previews.
Read more here.
Forever 21 Enhances CX with Data Platform
Forever 21 will be partnering with Amperity to provide more relevant, personalised customer experiences and reach more consumers while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities. Through an Amperity-powered 360-degree unified view, Forever 21 can unify, activate and acquire new and retain existing customers.
Read more here.
Yahoo Advertising To Launch Yahoo Backstage
Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo-owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO. The move supports transparency and supply path optimization (SPO), while maximising media spend and ROI for advertisers.
Read more here.
Intuit Mailchimp Adds More Than 150 Features
Intuit Mailchimp, a provider of email marketing and automation, released more than 150 new and updated features to its platform. Some of the features include custom reporting and analytics, advanced segmentation, ecommerce automation, customer journeys for Shopify merchants, SMS marketing, enhanced support options, and updates to Mailchimp’s Standard plan.
Read more here.
