Mall of the Emirates Launches Digital Concierge Service
Digital concierge service at Mall of the Emirates will make the entire mall is shoppable both online and offline Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched an all-new Digital Concierge service as part of the mall’s vision to design an omnichannel experience. The new service will enable consumers to […]
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Digital concierge service at Mall of the Emirates will make the entire mall is shoppable both online and offline
Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched an all-new Digital Concierge service as part of the mall’s vision to design an omnichannel experience. The new service will enable consumers to shop over 350 international and home-grown brands and luxury designers entirely via WhatsApp – in the comfort of their homes.
From enjoying a convenient and accessible retail shopping experience, visitors can use the digital concierge service to get the perfect gift for loved ones through a simple one-to-one WhatsApp conversation. Shoppers can receive free delivery right to their doorstep within a few hours.
It is just one of many digital retail experiences curated for shoppers along with their traditional shopping experiences. The mall is leading the way in omnichannel, offering experiences accessible in-store, at home, or on a mobile device. Its hybrid model, including conversational commerce, is bridging the gap between physical stores and digital platforms for a simplified shopping journey, providing shoppers across the UAE with access to hundreds of brands.
Fuad Sharaf at Majid Al Futtaim Properties – Managing Director, UAE Shopping Malls, said, “At Majid Al Futtaim, our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands. While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service, enabling shoppers to shop from their most loved brands in the comfort of their homes. Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates. Our pride as a leader in offering innovative omnichannel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are.”
Mall of the Emirates recently revamped its new e-commerce website, tailored to fit consumer digital behaviours, including a handful of omnichannel services such as bespoke personal stylist workshops with consultants, smart parking, and the opportunity to shop for over 50 brands. Designed to enhance the shopping experience, the professional stylist is great for those looking to refresh their wardrobes. To avail of this service, the consumer can book a stylist on the Mall of the Emirates website, choose their preferred stylist and package, and book the session online.
As part of Majid Al Futtaim’s ever-growing omnichannel experiences that cater to consumers’ vast needs, Mall of the Emirates has also introduced an intelligent parking service for shoppers, known as digital reserved parking. Shoppers can avail of this service by simply downloading the Mall of the Emirates application. They can reserve a space within the ‘Parking’ section and complete the process after filling out details regarding their visit.
