Kenneth Cole Shifts To Nogin’s Cloud-Based Platform
Kenneth Cole has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform, enabling the iconic brand to deliver best-in-class eCommerce to its customers, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time. “Like so many other brands, Kenneth Cole was caught between extremely expensive and inflexible legacy enterprise software on the one hand, and […]
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Kenneth Cole has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform, enabling the iconic brand to deliver best-in-class eCommerce to its customers, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.
“Like so many other brands, Kenneth Cole was caught between extremely expensive and inflexible legacy enterprise software on the one hand, and inadequate, lower-end SMB platforms on the other. Intelligent Commerce provides a long-term delivery model that will help Kenneth Cole profitably keep pace with Big Retail,” said Jan-Christopher Nugent, CEO of Tustin-based Nogin.
Also Read: Is Social Commerce The Future of Shopping?
The global brand is leveraging Nogin’s cloud services and experts layered on top of the Intelligent Commerce Platform, allowing Kenneth Cole to scale with demand generated by a platform that is always learning and optimising.
From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfilment costs, more efficient media spend, higher conversion rates, stronger gross margin, and more.
“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in eCommerce,” said Nugent, who notes that Nogin has also delivered Commerce as a Service for major brands such as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.
