Jivox Launches Personalised Commerce Marketing Upgrade
Jivox, a provider of digital marketing technology, launched an updated Personalised Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals, such as retail, banking, and insurance, selling directly to consumers, this Jivox offering enables them to recommend relevant products personalised to individual consumers in real-time with five key capabilities: Jivox dynamic product ads […]
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Jivox, a provider of digital marketing technology, launched an updated Personalised Commerce Marketing offering.
Designed specifically for digital commerce marketers in verticals, such as retail, banking, and insurance, selling directly to consumers, this Jivox offering enables them to recommend relevant products personalised to individual consumers in real-time with five key capabilities:
- Jivox dynamic product ads (with built-in carousel support;
- Shoppable ads built on headless commerce architecture;
- Feed-based decisioning;
- Bestseller recommendation; and
- Cross-channel analytics and sales attribution.
Consented first-party data and identity, working across the Jivox personalisation platform, are the key pillars of the Jivox personalised commerce marketing offering.
“Retail and DTC brands have been focusing on digital commerce long before the pandemic hit, but not with urgency,” said Diaz Nesamoney, founder and CEO of Jivox. “COVID simply accelerated the process because choices became limited and stores were more difficult to access. Consumers now prefer to engage with brands through their websites and mobile apps, specifically on their phones. This behaviour quickly made brands, especially digital commerce marketers, realise they need to engage with their customers more directly and make it easier for them to purchase the products they are looking for.”
“The good news for digital commerce marketers is that what used to be extraordinarily challenging and difficult many years ago has become much more scalable, streamlined, and possible to do right now,” said Heather Marie Udo, founder and; CEO of Shoppable.
“Shoppable’s industry-leading embeddable commerce architecture, coupled with Jivox’s personalised commerce marketing, simplifies the buying process because it allows consumers to purchase the product right within the ad creative experience. This joint offering is the industry’s first one-click commerce solution that drives, transacts, measures, and attributes sales.”
Key capabilities include the following:
- Dynamic Canvas Studio for Jivox Dynamic Product Ads (DPA), automating the generation of carousel ad formats; setting up cross-sell or up-sell strategies, showing up to 20 items in one ad; and automatically recommending the most relevant products via Jivox IQ’s Bestseller Recommendations.
- Shoppable Ads – 1-Click Commerce: Simplifies the user purchasing experience; empowers companies to track purchase activity in real-time, measure and attribute sales. The integration with Shoppable’s; headless commerce platform allows consumers to click on the ad, be taken to a Shoppable landing page within the ad, and purchase the product. An order is also placed with the e-tailer of choice via a headless commerce API.
- Bestseller Recommendation: increases relevance by automatically recommending the most relevant products. By adding bestseller suggestions and more sophisticated algorithms, companies can leverage as much consumer data as possible to increase product recommendation precision.
- Analytics and Attribution: collects consented real-time consumer engagement events from advertisements. Jivox IQ Blaze provides detailed insights into consumer behaviour for optimising consumer journeys; attributing sales to different strategies, creative and content; and creating new audience segments showing higher propensity to engage.
“Data and automation will relieve brand marketers a lot of the heavy lifting and improve the precision and scale at which personalised commerce marketing can be done,” Nesamoney said.
“The more data a brand uses, the more precise are the product recommendations and offers, and the more likely the consumer is to purchase. Do this across as many channels as possible because consumers today may browse a product on one channel, get a recommendation from a friend on social media, search for the product and compare offers from different retailers, and then eventually purchase on an app. With third-party cookies going away, connecting a consumer’s identity without these cookies is critical. This solution will help brands scale their personalisation efforts and improve the overall performance of digital commerce campaigns.”
