Iterable Unveils Iterable Nova
Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.
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Iterable has unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is an agent-based system that will act as a built-in advisor, delivering prescriptive recommendations, translating complex data into clear insights, and adapting to business goals in real-time.
Users will interact with Nova in a dialogue-driven, real-time experience to surface insights, ask questions, and explore performance—from campaign KPIs to audience benchmarks—without digging into dashboards. Instead of configuring every detail, marketers will define a desired goal—like increasing purchases or reducing churn—and Nova dynamically orchestrates the steps.
“The gap between how consumers engage and how marketers operate has never been wider. The traditional campaign-centric model forces brands into rigid calendars and batch workflows that fail to meet customers in their moments of need,” said Andrew Boni, CEO and Co-Founder of Iterable.
“Today, we’re changing that reality with our Nova announcement. We will empower marketers to break free from the traditional marketing model and step into a new era of real-time, one-to-one engagement—powered by AI, grounded in data, and built for how today’s consumers behave. Nova won’t be just an upgrade to our platform—it will be a reinvention of what marketing can be.”
Unlike legacy platforms retrofitting AI into outdated systems, Iterable was purpose-built to unlock the full potential of AI-powered marketing. Iterable Nova will leverage Iterable’s flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.
With transparent, explainable AI that’s customised to a brand’s voice and priorities, plus full visibility across the customer journey, Iterable will offer what others can’t—a cloud-native architecture designed from the ground up for intelligent automation that truly performs.
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