Intuit Mailchimp Launches Generative AI Tool For Email Marketing

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The latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.

Intuit Mailchimp launched Email Content Generator (beta), which provides GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice. 

Email Content Generator is part of a suite of AI-powered features within Mailchimp, and this latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.

“We’re on a mission to make Mailchimp the only place where marketers can effortlessly create content optimised for their brand, their marketing channels, their objectives, and every member of their audience,” said Rania Succar, CEO at Mailchimp. 

“AI and text generation tools like ChatGPT have received a lot of attention recently, and for good reason. We see this as a supportive technology for marketers, and we want to provide them with approachable ways to use AI so that they can automate, generate, and optimise content to save time and trust that what we’re serving them is tailored to help them reach their goals.”

“Marketers and small businesses are spending a lot of time thinking about how they can apply AI without adding something new to their plates or relinquishing creative control,” said Jon Fasoli, Chief Data and Product Officer at Mailchimp.

 “We see generative AI fundamentally changing the landscape of creative work, and we’re here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster. Email Content Generator and our AI-powered features can help them do just that.”