Influence Mobile Acquires Blind Ferret; Forays In Mobile Game Advertising Market
Rewarded engagement company Influence Mobile announced its acquisition of Blind Ferret, an agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile’s rewarded engagement platform [E]ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, […]
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Rewarded engagement company Influence Mobile announced its acquisition of Blind Ferret, an agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile’s rewarded engagement platform [E]ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, and increases the frequency and duration of users’ mobile gameplay.
Mobile game publishers and app developers are continuously looking for ways to identify the right audience – those high-value players who will continue engaging with their content long after the install occurs. While game publishers have become accustomed to spending the majority of their digital ad spends on Facebook and Google, these platforms don’t have the ability to influence consumer behaviour beyond the point of install. Conversely, [E]ngage is built not only to provide developers with the ability to acquire high-value users but also to secure their retention by providing relevant and free rewards.
Also Read: The Biggest Opportunities for Mobile Brands in 2021
With more people spending increased amounts of time on their devices, the mobile gaming industry has exploded. An April 2021 report from SensorTower found that consumer spending increased 31per cent year-over-year, indicating a lasting lift for the mobile market from the ongoing COVID-19 pandemic. Similarly, AppAnnie found that consumer spending in mobile games is estimated to reach more than $120 billion in 2021, up 20 per cent from 2020. However, even though consumers have proven they are ready and willing to spend time and money on their favourite apps, that’s only half the battle.
“While there has been an explosion of mobile gameplay over the last year by a vast array of new players, the challenge for publishers and developers remains the same: getting players to remain loyal and continue engaging and spending money in their games,” said Daniel Todd, co-founder and CEO of Influence Mobile. “This partnership brings together the acquisition and retention sides of the coin for our Sponsors. Together, our proven histories and proprietary technology will create a win-win for mobile game publishers and developers.”
Through its rewards platform [E]ngage, Influence Mobile and Blind Ferret will work together to identify these high value players, and keep them engaged, coming back to their Sponsors’ apps, ready to play and be rewarded.
