Gravta Launches to Redefine TV Advertising with Human-AI Platform
Gravta’s founders merged their expertise across media, entertainment, technology, and creative fields to develop a practical, end-to-end video advertising system designed to meet today’s marketing demands.
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A group of senior leaders from Netflix, Meta, Ogilvy, and Warner Bros. has launched Gravta, a video advertising studio aiming to rethink how TV commercials are made, produced, and adapted at scale. Using a proprietary Human-AI platform, Gravta helps brands move past rigid, traditional ad models—offering a more flexible and data-driven approach to campaign growth.
“Brands have long been trapped in a system that’s too slow, too rigid, and built for a different era,” said Stanlei Bellan, CEO and Founder of Gravta. “Advertisers are desperate for commercials that deliver scalable, game-changing growth—and that’s exactly what we’re delivering.”
The name Gravta reflects the idea that each brand has its own gravitational force—a unique ability to attract, engage, and retain its audience. In a saturated digital environment, this connection needs to be intentional, supported by data, and emotionally relevant.
To address this, Gravta’s founders combined their experience in media, entertainment, technology, and creative industries. The outcome is a practical, end-to-end video advertising system built to meet the current demands of marketing with clarity and effectiveness.
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“Our vision was to create a video advertising studio that’s agile, intelligent, and data-driven,” said Iris Lee, Co-Founder and COO. “Gravta’s Human-AI workflow delivers the speed and flexibility today’s brands need—while maintaining the highest standards in audiovisual craft.”
Key Gravta Tools
- AdNeura
A neural network tool that can process information from a wide array of sources to continuously identify audience segments and the message triggers that resonate with them.
“AdNeura™ is more than a tool—it’s a living system that enhances our creative human process,” said Duda Guerra, Co-Founder and Chief Technology Officer. “It evolves in real time with audience behaviour and campaign performance, driving smarter decisions, targeted messaging, and higher ROI with every AdFilm.”
- AdFilms
Produced through an innovative visual-first storytelling system, AdFilms are broadcast-quality, data-informed TV spots crafted to connect with multiple audiences at scale.
“Creativity and technology should never be at odds—they amplify each other,” added Rapha Vasconcellos, Co-Founder and Chief Creative Officer. “At Gravta, we’re breaking down the walls between data, art, and agility to deliver advertising that truly connects.”
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