Pairzon Launches Next-Gen Retail Media Solution
Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.
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Pairzon, an AI-powered marketing intelligence platform, has launched its Retail Media Solution, designed to help retailers leverage first-party data for growth, targeted marketing, and revenue generation.
With retail media gaining traction as a key advertising channel, Pairzon introduces a unique approach: enabling retailers to anonymously and securely share personalised audiences with brands. This enables AI-powered retail media campaigns that maximise ROAS across both in-store and online channels through precise targeting.
“We believe the future of retail media lies in using real data to drive real results—for both retailers and their brand partners,” said Galit Arizon, CEO and Co-Founder of Pairzon.
“With Pairzon, everyday transactions become actionable insights, enabling smarter campaigns, stronger brand partnerships, and measurable bottom-line impact.”
Unlike traditional solutions that rely on modelled or third-party data, Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time. These segments are activated across major platforms, including Meta, Google, TikTok, and others, delivering performance at scale while maintaining strict data privacy and compliance (GDPR, CCPA).
Retailers also benefit from closed-loop attribution, finally connecting ad impressions to physical or digital purchases. This transparency allows both retailers and brands to understand what truly drives performance, making each campaign fully measurable.
Retailers already rely on Pairzon’s platform to power their data-driven marketing strategies. The company works with brands and retailers across fashion, sportswear, grocery, and speciality retail, supporting them in optimising marketing performance, enhancing customer insights, and driving measurable growth.
Pairzon’s Retail Media Solution marks a step forward in helping retailers become true media owners, offering brand partners more value, visibility, and verified results.
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