Impartner Launches HyperscalerGTM with Labra
Developed in partnership and with technological support from Labra, the multi-cloud GTM acceleration and AWS Advanced Technology Partner, HyperscalerGTM connects Impartner’s PRM with Labra’s native marketplace automation engine.
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Impartner, the partner management and partner marketing automation company, has announced the launch of HyperscalerGTM, a new solution that unifies the entire partner-to-cloud-marketplace journey.
Now, vendors can enable partners to register deals, collaborate with hyperscaler field teams, and transact directly in cloud marketplaces, all from within a single, automated workflow. The result is a faster, simpler path from partner registration to closed marketplace revenue.
“HyperscalerGTM is the most significant advancement in partner automation in a decade,” said Joe Wang, CEO of Impartner.
“By integrating the deal registration process directly into hyperscaler marketplace transactions, we’re giving vendors and their partners the ability to move opportunities from registration to revenue faster than ever before.”
Developed in partnership and with technological support from Labra, the multi-cloud GTM acceleration and AWS Advanced Technology Partner, HyperscalerGTM connects Impartner’s PRM with Labra’s native marketplace automation engine.
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This integration streamlines co-sell workflows, automates private offers, and synchronises revenue data across AWS, Microsoft Azure, and Google Cloud Platform, giving enterprises a unified view of every deal from registration to payout.
“This collaboration bridges the long-standing divide between channel, alliance, and hyperscaler motions,” said Sridhar Adusumilli, CEO at Labra.
“Together, we’re helping vendors and partners cut deal-to-marketplace cycles by more than half, capture greater hyperscaler incentives, and eliminate the manual steps that slow cloud growth.”
This launch marks the latest milestone in Impartner’s mission to redefine partner experience and ecosystem monetisation in the cloud era, allowing companies to fully realise the opportunities within cloud marketplaces.
HyperscalerGTM will be available on a subscription model with a base fee, plus transaction-based pricing that scales with adoption and growth.
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