HubSpot Partners with TikTok

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HubSpot and TikTok are partnering for an integration that lets joint customers capture leads from TikTok directly into HubSpot’s Smart CRM.

“We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses,” said Karen Ng, senior vice president of product at HubSpot, in a statement. “With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.”

With the no-code integration, HubSpot customers can use TikTok to supercharge lead generation, centralising prospects into a single source of truth and unlocking the benefits of HubSpot’s customer platform. Customers can do the following:

• Integrate their TikTok for Business accounts with HubSpot.
• Deploy lead-generating ads on TikTok and automatically sync leads to HubSpot’s Smart CRM in real time.
• Engage leads using HubSpot’s Marketing Hub to create personalised campaigns across channels—from email, to paid ads, to SMS—and the new Sales Hub to prospect, organise qualified leads, and close deals.
• Leverage HubSpot’s AI-powered reporting to better understand results and double-down on top-performing campaigns.

“TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before,” said Lorry Destainville, head of product partnerships at TikTok, in a statement. “Powered by the new way people discover and connect with businesses, we are excited to partner with HubSpot to help advertisers capture the engaging TikTok community and turn them into leads. This is just the beginning of a partnership that we believe will help businesses of all sizes find success on the platform.”