Globant Launches Globant FUSION
Globant FUSION covers marketing functions, centralising all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts.
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Globant has announced the launch of Globant FUSION for its creative network, Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising.
The solution combines Globant GUT’s existing capabilities with the power of Globant Enterprise AI, the company’s advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.
In response to evolving industry needs, Globant introduced FUSION—a suite designed to address practical challenges across the brand journey. From strategic planning and content development to campaign execution and optimisation, FUSION applies generative AI to support marketing functions with a focus on delivering measurable results.
“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT.
“Globant FUSION is the result of combining our creative DNA with Globant’s AI leadership, enabling human experts and AI agents to collaborate in every phase of the process.”
Globant FUSION covers marketing functions, centralising all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts.
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AI Agents included in this suite:
- Scale Ads: Automates the production and adaptation of digital ad creatives across multiple platforms, enabling faster delivery, expanded format coverage, and performance tracking for campaign optimisation.
- Content: Generates high-quality content assets such as web copy, blog posts, product descriptions, and marketing emails, using proprietary models trained on brand-specific data, tone, and context.
- Images: Produces on-brand visual assets, including product images, campaign visuals, and social media content, through AI-driven generation aligned with brand guidelines, audience preferences, and standards.
- Video: Delivers fast, high-impact video content tailored to brand identity by combining generative video technology with visual storytelling expertise, ideal for product showcases, campaigns, and social media.
- Landing Pages: Builds SEO-optimised and multilingual landing pages in real time, customised for each campaign, audience, or product variation, integrated into marketing workflows for scalable deployment.
Globant FUSION runs on Globant’s pioneering AI Pods model. This subscription-based approach lets marketing teams scale AI services according to actual demand, paying only for the complexity and volume of work performed. This ensures faster execution, more productivity and real business value.
“With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe.
“While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT, we’re focused on developing specialised AI solutions designed to address the specific needs of the marketing industry.”
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