Epsilon announced it has been named a Leader in ‘The Forrester Wave: Loyalty Solutions, Q2 2021’ by Forrester Research, Inc. Epsilon was the top-ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalisation, and execution and innovation roadmap. Epsilon was evaluated on the loyalty capabilities of Epsilon PeopleCloud, the marketing platform for personalising consumer journeys with performance transparency.
“Epsilon leads with a robust data-driven platform and compelling agency services,” the report states. “Epsilon’s steadfast client base across the retail, financial services, and travel and hospitality industries take full advantage of its broad and deep technology and service offering … Its vision is to create trusted, lasting customer connections to improve client performance, and its 2021 roadmap includes using analytics and AI to translate insights into actionable strategies and in-platform ‘nudges.’”
“Loyalty programs are the purest form of opt-in consent, so it’s no surprise that we’ve seen an increased emphasis in this space, especially as we move towards a cookie-less world,” said Wayne Townsend, President, Technology at Epsilon. “In the past year, we’ve had 100 per cent client retention and launched Loyalty Essentials to meet the needs of mid-size brands. Partnering with our clients to achieve and exceed their goals is success in and of itself, and we’re honoured to be named a loyalty marketing leader by Forrester.”
The report evaluated 14 of the most significant loyalty solutions providers across 28 criteria. Companies were evaluated on their current offering, strategy and market presence.
“Our goal is to empower brands with future-proof loyalty solutions that build trust and create lasting connections with customers,” said Prabhu Kannan, SVP & Business Lead, Loyalty at Epsilon. “We stepped up and stepped in when our clients needed us most this past year, and through continuous innovation, we strive to understand the needs of our clients and the needs of their loyal customers.”
Epsilon is the only company to be named a Leader with the highest score in the Current Offering category in customer database and engagement, loyalty and email. The company was recognised as a Leader in ‘The Forrester Wave: Customer Database and Engagement Agencies, Q1 2021’ and the May 2020 report ‘The Forrester Wave: Email Marketing Service Providers, Q2 2020’ for its Epsilon PeopleCloud Messaging platform.